The Fall 2006 Season of NACD New Jersey

Certificate Chapter Meetings: Mastering the "Fundamental Four"

A Four-Part Series on the Key Board Roles for
Functioning as Strategic Assets and Sustainable Competitive Advantages

The shared goal of corporate directors and top management is to practice sound governance:

• Protecting the capital investment of shareholders/stakeholders


• Formulating strategies to develop & exploit strategic assets used to produce sustainable competitive advantages & long-term shareholder value


• Develop and utilize a systematic capability to implement those strategies


• Marketing and selling the firm to current and prospective employees, customers and shareholders


• Doing all the above while behaving legally, ethically and morally.

To practice governance, boards must skillfully play four interdependent roles:

• Fiduciary


• Advisor


• Overseer


• Advocate

Click on the titles below to learn more about the programs